Posts Tagged ‘Foundry Cycles’

Seen and Heard – Frostbike 2013

Thursday, February 28th, 2013

Frostbike is a both a trade show and a celebration of cycling culture and community. Organized by our friends at Quality Bike Products in Minneapolis, it’s an event showcasing new and otherwise seriously cool cycling goods, along with the folks who design and bring them to you. It was a privilege to be a part of this.

Check out our Frostbike photo tour, where you’ll find product sneak peeks for 2014 and other great gear that caught our eye.


Gus Hemingway, a Foundry Broadaxe and a New Trail

Monday, September 17th, 2012

Recently we paid a visit to Hillsdale, Michigan to present Gus Hemingway with his brand new Foundry Cycles Broadaxe. Joining us was Foundry sales rep and Michigan native, Jeff Buerman. We were presenting Gus with his new Foundry bike as part of the Foundry Cycles Tradesman program that they launched earlier this year. After a quick photo op and some on camera initial thoughts, we sent Gus out for a quick loop on the Hemingway Trail at Hayden Park otherwise referred to as “H2″ by the local riders. (more…)

Saddle Drive 2012

Monday, August 6th, 2012

Saddle Drive 2012 hosted by QBP After the tune-ups and bike sales begin to calm and the heat starts to crank up (was it about a million degrees in July for you, too?), we sit ourselves down and start thinking, start getting in gear for that next and even more awesome season ahead. What’s next for 2013? We headed out to the mountains to find out.

Four of us from Tree Fort spent a weekend at Saddle Drive, a showcase of the newest bikes from Salsa, Foundry, Surly, and beyond, taking sampler rides on short trails in the Wasatch Range of Northern Utah. Organized by our friends at Quality Bike Products, Saddle Drive was — once again — an event that did not disappoint.

Get the scoop, check the videos, and enjoy a taste of the ride yourself:

Check out the brand specific posts:

Foundry Cycles 2013 Preview @ Saddle Drive ’12

Monday, August 6th, 2012

tf-img_2053 Foundry is gearing up for the coming year with several new offerings: there’s the Thresher, a gravel racer; the Riveter, a race-ready road bike; and the Harrow, Foundry’s dedicated cross bike. While each of the tools in its shed are designed to perform under unique conditions, Foundry bikes pulse with a strikingly similar blood: they are a tool that is meant to let the rider do the talking. The bikes are about top level performance cloaked in an understated aesthetic that are to be pushed to the limit. (more…)

Detroit Bike City – Photos

Saturday, March 24th, 2012
Salsa Fargo on display w/ a matching tent

It’s only 12:30 and the event has already seen over 600 people come through the doors. Not to bad for a first year event and we still have five and half hours to go. (more…)

Foundry Launch Party Recap

Wednesday, January 18th, 2012

With the public introduction back in December, last night was our chance to celebrate Foundry Cycles. We were fortunate to be able to pull Jason (Foundry Brand Manager) and Rob (Foundry Sales Manager) away from the everyday routine for a night of talking about bikes over beer and nachos. It was a great opportunity for the local market to finally get to see the bikes up close and in person and meet just a few of the folks who have made it possible. In addition to the bikes, Whisky Parts Co. was kind enough to send along some new production handlebars, seat posts and forks for everyone to drool over. And Honey Stingers was gracious enough to send along waffles for the Jarod Toss.


Foundry Launch Party

Monday, January 2nd, 2012
WHAT: Foundry Cycles launch party
WHEN: Mon. Jan. 16th @ 6pm
WHERE: Tree Fort Bikes – 1866 Whittaker Rd. Ypsilanti, MI 48197
WHO: Foundry Cycles’ own Jason and Rob as well as the Tree Fort Staff

Unfamiliar with Foundry Cycles? They’re a new brand based around the concept that a bike is a tool and should be used as such. Here’s a link to a Foundry write up we did back in September.

Come join us for the Foundry launch party on Monday January 16th @ 6pm. It’s our chance to introduce our new partnership with Foundry Cycles as their exclusive online retailer. There will be free food and drink, music, and good conversation. Foundry Cycles will have one of each of their upcoming models on hand for you to take a look at. (more…)

Foundry Cycles Launch Party at The Angry Catfish Bike and Coffee Bar

Monday, December 5th, 2011

Foundry Launch at The Angry Catfish Bike & Coffee Bar Last week we headed over to Minnesota for the official Foundry Cycles Launch Party at The Angry Catfish Bicycle and Coffee Bar. This was the official consumer introduction for the brand. On hand was a selection of the offerings from Foundry for 2012.

Foundry Cycles is a new high end performance carbon brand that is geared towards the rider who is about the ride, and needs the proper tools to succeed. We had a great introduction of the brand at the Saddle Drive event back in July and again in September at Interbike. The event had a great turn out with a lot of interest in the brand. Look for some big news coming a little later this week. (more…)